Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works. As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.