The world is running out of critical resources. By 2050, demand for important resources like biomass and fossil energy is expected to surpass production by 40 billion tons, leaving companies and consumers at risk from the shortfall. Shifting from the traditional “take, make, consume, and throw away” economic model to a zero-waste, circular economy that focuses on making smarter decisions about resource use, using them to their maximum capacity, and reducing waste combats this global crisis.