Last month, longtime 21st Century Fox partner Ghetto Film School took its students to Fox Studios to pitch their ideas for short clips promoting FOX’s hot new show, Star. The students’ pitch presentations were part of GFS’ Industry 101 project, a semester-long class where high school students learn to create short video promos for a real client. The project gives them first-hand experience with the business behind film and television, teaches them the art of incorporating traditional storytelling strategies into 30-second promos, and helps them understand the process of working with clients.