HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
When civil rights activist Bob Brown learned how many school children in Africa didn’t have access to school books, he set out to change the world – one book at a time.
The drawn-out fight to prevent the Keystone XL pipeline recently ended in a triumph for environmental activists, when President Obama announced he would not approve the pipeline.
Channel 2 WSB-TV and The Trust for Public Land named Tom Branch as Atlanta’s 2015 Cox Conserves Hero. Branch’s nonprofit of choice, Park Pride, will receive $10,000 on his behalf. The three finalists were chosen by a judging panel and then competed in an online public vote to be named Atlanta’s Cox Conserves Hero.
More than 50 Action Team Captains from Maine and Massachusetts joined Major Leaguers and New Englanders Matt Barnes (CT), Chris Iannetta (RI) and Ryan O’Rourke (MA), on Saturday, Nov. 14, for a regional service project to help South East New Hampshire Habitat for Humanity build a house for a local veteran and his young family.
Over the past decades, the United Nations has undertaken the painstaking work of convening governments and urging them to take a serious look at how to address the urgent environmental, social, and governance challenges our world faces.
Communications professionals responsible for telling their organizations’ CSR and sustainability stories are invited to a lunch-and-learn webinar Dec. 1 to hear how leading corporations are leveraging 3BL Media’s distribution platform to reach target audiences.
Republic Services announced today the addition of four Compressed Natural Gas (CNG) solid waste collection trucks to its fleet serving customers throughout the greater Phoenix area. The CNG trucks replace older diesel-powered trucks, and bring the total number of natural gas vehicles operated by Republic Services throughout Arizona to 34.
Wells Fargo has been selected for the CDP S&P 500 Climate Disclosure Leadership Index 2015 with a perfect score of 100.
Wells Fargo earned its position on the index by disclosing high quality carbon emissions and energy data via CDP's climate change program. The Climate Disclosure Leadership Index lists the top 10 percent of companies within the S&P 500 Index for the depth and quality of climate change data disclosed to investors and the global marketplace.
