MURRIETA, Calif. — As the craft beer industry continues to grow, a small brewery in Murrieta has carved out a special niche for itself. Unlike most breweries that use natural gas, Electric Brewing Co. uses electricity to make its popular beer.

How can today’s nonprofits use social media to connect with the people they serve? How can they create brands that appeal to both homeless youth and millionaire donors? How can they reach the right audiences with the right messages at the right times? Those are questions that keep many nonprofit leaders up at night.

Some of the world’s most sophisticated investors have been using Environmental, Social, and Governance (ESG) data for years to help identify companies that perform well over time in the market. Their belief that high ESG scores correlate with high corporate financial performance is now supported by a large and rapidly growing body of research. Deutsche Bank’s much-discussed study, for example, found that 2,200 of ESG studies conducted between 1970 to 2015 report a positive ESG–Corporate Financial Performance (CFP) relation.