All Executives at Johnson & Johnson Are Annually Measured Against a 75-year-old Essay

• Johnson & Johnson CEO Alex Gorsky spoke at the CECP's CEO Investor Forum in February, discussing the importance of creating long-term value.
• Gorsky cited J&J's 75-year-old "credo" as a major source of inspiration to the company.
• The entire company participates in an annual survey measuring senior leadership's performance against the credo, with resulting "credo scores."
• Gorsky and top executives will have regular "credo sessions" and work through case study scenarios to determine how to maintain the link between performance and ideals.
• This post is part of Business Insider's ongoing series on Better Capitalism.

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