Events

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Events

President Barack Obama Keynotes on Inclusion: The Time is Now

The National Diversity Council will host the 2019 National Diversity and Leadership Conference on April 8-12, 2019 at the Hilton Anatole Hotel and the Renaissance Dallas Hotel. This year’s theme is “Inclusion: The Time is Now.”

Philanthropy

5 Books That Every Leader Should Be Reading Now

The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.

Events

Markstein Appoints Public Relations Veteran Sheila McLean to Head New Washington, D.C. Office

Markstein, a full-service marketing communications agency, today announced the opening of its Washington, D.C. office and appointment of Sheila McLean as president, Mid Atlantic. McLean will lead D.C. operations as Markstein expands to serve its rapidly growing issues/crisis, public affairs and advocacy work.

Events

LIVE Twitter Chat on #GenerationForChange Hosted by Mars, Incorporated, Tuesday, December 4th, 2018 at Noon ET

Be sure to join us for a LIVE one-hour #GenerationForChange Twitter Chat during COP24 in Poland. This virtual event will be hosted by Mars, Incorporated. Joining Mars for the December 4 chat are leaders from The Climate Group, EDF, The Nature Conservancy and Oxfam. TriplePundit and 3BL Media will moderate the chat.

Research & Reports

Companies Now Required to Speak Out on ESG Issues: New Research

The report defines the Brands Taking Stands movement succinctly: “A growing roster of Blue Chip companies are using their powerful voices to urge continued U.S. support of the Paris Climate Agreement, to strengthen gun control laws, to fight immigration laws that would negatively impact Dreamers, to champion diversity and inclusion, and to protect LGBTQ rights, among other hot-button and often political issues.”

Events

Brands Taking Stands | A Movement, Not a Moment, Say Corporate Leaders

What business strategists, and those of us who report on their projections, are on the lookout for is a trend that becomes much more than a cultural snapshot. We’re talking about a defining idea of the zeitgeist that carries large, long-lasting consequences for society as well as for business—in a phrase, a movement--not a moment.

Events

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works. As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.

Inclusion & Opportunity

Brands Taking Stands | Waking Up to Unconscious Bias

In this week's Brands Taking Stands newsletter, John Howell takes us onto the "unconscious bias bus" with CEO Action on Diversity & Inclusion; Cone tells us that Americans want businesses to have purpose; Green Money Journal finds faith taking a stand on finance; and a Christmas commercial with an adorable orangutan is deemed "too political".

Philanthropy

Passion vs. Purpose in Leadership: Which Do You Need Most?

“Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey

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