Fundraising

Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. But marketing to millennials doesn’t have to be hard, just focused.

BENTON HARBOR — Jasper Huff smiled when he was brought into a room where everyone was wearing Mickey Mouse ears.

The 3-year-old and his family were taken to the upstairs cafeteria at Whirlpool Corp.’s Riverview Campus on Thursday, where he was treated to a send-off party courtesy of the home appliance maker and the Make-A-Wish Foundation.

The students currently participate in the Carnival Scholarship & Mentoring Program, an innovative workplace program sponsored by Carnival and the Miami HEAT, in partnership with Big Brothers Big Sisters of Greater Miami that pairs a student with an employee mentor from Carnival. Prior to entering high school and participating in the Carnival Scholarship & Mentoring Program, the students attended the HEAT Academy, an after-school enrichment program for at-risk youth.

Whole Foods Market established and supports three nonprofit foundations: Whole Planet, Whole Kids & Whole Cities. Each organization grew from the company’s mission and core values.