As pro bono continues to gain traction, companies are no longer asking themselves if they will create a pro bono program, but instead increasingly exploring how they can create one that is uniquely well aligned with their own core competencies and goals.
This question of how is where the real opportunity lies. A tried-and-true, off-the-shelf program design is sometimes exactly what a company needs. However, like any good investment, taking the time to build something intimately relevant to your company’s unique context can really pay off. If you’re investing the time and effort to build something new, don’t miss the opportunity to get creative and reach for maximum impact on your business and social goals.
