World Oceans Day: Every Action Counts

World Oceans Day: Every Action Counts

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Christine works with @headshoulders and @ProcterGamble to eco-design shampoo bottles. Every initiative counts to preserve the oceans. #oceansdayeveryday #suez4ocean #worldoceansday@suez via @suez
Tuesday, June 11, 2019 - 1:35pm

CAMPAIGN: P&G | Environmental Sustainability

CONTENT: Article

Reuse plastic collected on beaches 

Head & Shoulders of the P&G brand has got together with TerraCycle and SUEZ to create the world's first shampoo bottle made from 25% recycled beach plastic. This innovation, available in France, will represent the world's largest production cycle involving a single supply chain thanks to the support of thousands of volunteers and hundreds of NGOs that collected plastic waste from beaches. More than one million bottles have been produced from plastic collected on beaches.
CATEGORY: Environment