‘The Voice of Blind People Hasn't Been Heard’: Inside the Fight for Audio-described Ads

‘The Voice of Blind People Hasn't Been Heard’: Inside the Fight for Audio-described Ads

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.@ProcterGamble Company Accessibility Leader Sam Latif decided to lead the drive for audio-described ads and was blown away at how easy it was to produce an inclusive spot for consumers who are #blind and visually impaired. http://bit.ly/388DKvM
Monday, February 10, 2020 - 9:40am

CONTENT: Multimedia with summary

When P&G's company accessibility leader decided to lead the drive for audio-described ads as standard, she was blown away at the ease in which brands can produce an inclusive spot for blind and visually impaired consumers. The real challenge, she soon found, lay rooted in the technicalities of the broadcast world.

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