Responsible NASCAR Fans Rewarded at Kentucky Speedway

Responsible NASCAR Fans Rewarded at Kentucky Speedway

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http://bit.ly/1I3pL9J @JackDaniels_US, @KySpeedway and @ResponsibleFans asked fans to sign a pledge to never drive drunk. #responsibility

Multimedia from this Release

Fan signatures

Fan signing the banner

Jack Daniel's Tent

Wednesday, July 15, 2015 - 4:00pm

CAMPAIGN: TEAM Coalition

CONTENT: Press Release

Sparta, Ky., July 15, 2015 /3BL Media/ - Responsible NASCAR fans earned valuable rewards at Sunday’s Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway. The track, Jack Daniel’s and Techniques for Effective Alcohol Management (TEAM) Coalition partnered with NASCAR to promote responsible drinking and traffic safety at Kentucky Speedway. 

142 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a VIP experience for two to the next NASCAR Sprint Cup Series race at Kentucky Speedway. 


“Coming to Kentucky Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Mark Simendinger, Kentucky Speedway general manager. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.” 

"Brown-Forman is committed to ensuring that fans enjoy our brands responsibly," said Taylor Amerman, a member of the Corporate Responsibility team at Brown-Forman. "It's important to plan ahead and designate a driver before heading to the track. We are excited to partner with TEAM Coalition and the Kentucky Speedway to more effectively promote positive fan behavior." 

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." 

About Kentucky Speedway
Located in Sparta, Kentucky, and constructed on 1,000 acres of land, Kentucky Speedway showcases the best in stock car racing on its 1.5-mile tri-oval. The track has 14-degree banking in the turns, a 1,600-foot backstretch that is 57-feet wide and includes a 12-foot apron. The facility also features a paved quarter-mile track. Owned by Speedway Motorsports, Inc. (SMI), the track attracts fans from the Tri-State area of Kentucky, Ohio & Indiana and beyond. Entering its fifteenth season of racing, the speedway hosts NASCAR and ARCA events. The venue also is home to many other special events throughout the year including the US Legend Cars International series and four driving schools 

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org or www.ResponsibilityHasItsRewards.org

 

Read more about Corporate Responsibility at Brown-Forman