The Power Of Purpose: How Procter & Gamble Is Becoming 'A Force For Good And A Force For Growth' Pt1

The Power Of Purpose: How Procter & Gamble Is Becoming 'A Force For Good And A Force For Growth' Pt1

By Afdhel Aziz
Marc Pritchard, Chief Brand Officer, Procter & Gamble. Photo and caption courtesy of source.

Marc Pritchard, Chief Brand Officer, Procter & Gamble. Photo and caption courtesy of source.

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Marc Pritchard, Chief Brand Officer for @ProcterGamble, shares why his vision for P&G is to become "a force for good and a force for growth" http://bit.ly/2OksGGi
Wednesday, July 31, 2019 - 10:00am

CAMPAIGN: P&G | Community Impact

CONTENT: Article

When a company touches the lives of five billion people around the world, the potential to do good on a social and environmental level is profound. I caught up with Procter & Gamble Chief Brand Officer Marc Pritchard to hear about how P&G is transforming itself into "a force for good and a force for growth," leveraging its huge scale, iconic brands and unique culture to make a significant difference in the world.

He continued, “I think that the 5 billion people in the world who we serve are looking around and saying, 'we need to make sure that we leave this world in a better place' and that has to come from the everyday household and personal care products that we use as well. So we made a very deliberate decision to build things like sustainability and equality and inclusion into the business to make it part of how brands grow and part of the business model.”

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