The Power Behind Brands in Motion

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.

WE Communications' Bill Schultz (l) and Aflac's Catherine Hernandez-Blades elaborate on third-annual study. (All photos courtesy of Tina Smothers)

Innovation for innovation's sake can be useless, even dangerous, for brands, warned Hernandez-Blades.

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Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief #ESG and comms officer at @Aflac, during The Power Behind Brands in Motion lunch at PRDecoded. http://bit.ly/346yN4E via @PRWeekUS @CHBlades
Thursday, November 21, 2019 - 8:45am

CAMPAIGN: Duckprints in the Community

CONTENT: Article

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

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