P&G, Reese Witherspoon Team To Push Book About Home Gender Equality
Nov 13, 2019 11:40 AM ET
Campaign:
P&G | Gender Equality
Procter & Gamble is putting its marketing muscle behind a partnership with actor Reese Witherspoon centered on a new book that gives strategies for couples to amicably divide household chores.
Eve Rodsky’s first book, “Fair Play,” released last month, invents what P&G touts as a “groundbreaking system of rebalancing the domestic workload between partners.” Household work is right in P&G’s wheelhouse, what with its extensive portfolio of cleaning and laundry products.
