P&G, Reese Witherspoon Team To Push Book About Home Gender Equality

P&G, Reese Witherspoon Team To Push Book About Home Gender Equality

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.@ProcterGamble teams with #ReeseWitherspoon for video, #podcast, branded content to push a new-self help book about getting #couples to share household duties. http://bit.ly/2QdBQ6P via @pjbtweet

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Wednesday, November 13, 2019 - 11:40am

CAMPAIGN: P&G | Gender Equality

CONTENT: Article

Procter & Gamble is putting its marketing muscle behind a partnership with actor Reese Witherspoon centered on a new book that gives strategies for couples to amicably divide household chores. 

Eve Rodsky’s first book, “Fair Play,” released last month, invents what P&G touts as a “groundbreaking system of rebalancing the domestic workload between partners.”   Household work is right in P&G’s wheelhouse, what with its extensive portfolio of cleaning and laundry products.

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