P&G Ad Featuring Super Bowl Halftime Performer Adam Levine

P&G Ad Featuring Super Bowl Halftime Performer Adam Levine

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According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role. http://bit.ly/2DjSD05 @ProcterGamble

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Friday, February 8, 2019 - 3:30pm

CAMPAIGN: P&G | Gender Equality

CONTENT: Article

According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role. 

“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated. 

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