More Than a Quack: The Story Behind Aflac’s Big Heart

More Than a Quack: The Story Behind Aflac’s Big Heart

courtesy Purpose360 website

courtesy Purpose360 website

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Listen: @Aflac's SVP Catherine Hernandez-Blades connects with @Purpose360pod to discuss the “Four Es” that guide Aflac's CSR commitments, including the My Special Aflac Duck®. http://bit.ly/2HvS59h

Summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Monday, May 20, 2019 - 8:00am

CAMPAIGN: Duckprints in the Community

CONTENT: Multimedia with summary

You probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot.

As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer. 

Read the full article and listen to the podcast here.