Invitation: Annual Green Brands Study Insights Web Cast

Global Insights Forum

Livestream: Industry leaders discuss implications of @wpp consumer study on world’s top brands: http://tinyurl.com/5vu7o67 #GreenBrands

Tuesday, June 21, 2011 - 10:00am

NEWSROOM: Cohn & Wolfe

CAMPAIGN: Global Green Brands Study

CONTENT: Press Release

MEDIA ALERT – Annual Green Brands Study Insights Web Cast

WHO: Cohn & Wolfe, Esty Environmental Partners, Landor, and Penn Schoen Berland

WHAT: Green Brands, Global Insights Forum Web Cast of the sixth annual ImagePower Green Brands Survey of more than 9,000 respondents in eight countries on the changing behaviors of consumers and their perceptions of green brands.

WHEN: 12:00 noon EDT, Thursday June 16, 2011

WHERE: http://www.livestream.com/greenbrands2011.

DETAILS: The survey partners will host the annual Green Brands, Global Insights Forum in The Ney Center at Young & Rubicam Brands, 285 Madison Avenue. This lunchtime event will feature a panel discussion moderated by Marc Gunther of FORTUNE magazine with Annie Longsworth (C&W), Amy Longsworth (Esty), Russ Meyer (Landor), and Mark Penn (PSB). Following the panel, attendees are invited to stay for a breakout session during which we’ll take a deep dive into which attributes, actions, and messaging take a brand to the top of the green brands list.

Among the areas examined are:

The differing communication approaches between inherently green and newer green brands
Brand attributes that help drive green in corporate brands
Operational strategy of the top ten green brands
How industry impacts perceptions
Communication strategies that reinforce green perception and reality