VIDEO: Unfolding the Green Brands Landscape at SB’11

Jun 23, 2011 12:10 PM ET

Sustainable Brands ’11 Kicks Off With Exciting Study Findings and Innovative Service & Product Announcements  

June 7-10 Conference Explores How Strategy and Game Play Are Driving Change, Profit and Growth for Industry Leaders and Startups 

(3BL Media / theCSRfeed) MONTEREY, Calif. – Companies and executives leading sustainability innovation across a spectrum of industries have convened at Sustainable Brands ‘11 (SB’11) in Monterey, Calif. to discover and share the latest trends, campaigns and ideas driving corporate change. In celebration of the conference’s “Play On” theme, game-changing news announcements, along with service and product launches that demonstrate creative approaches to rethinking the corporate sustainability approach, will be showcased at the four-day event. Standout consumer and industry-specific study findings will also engage the conference audience in a dynamic conversation that will transform the shifting landscape of corporate responsibility.   From Brandlogic’s look at the perception versus reality of sustainability leadership, to Saatchi S’ examination of gamification and Cohn & Wolfe’s annual Green Brands consumer study, the diverse findings unveiled at Sustainable Brands ‘11 will provide attendees with critical insights to shape their own sustainability programs. New service platforms from companies like RecycleMatch and Natural Logic Inc. will also highlight innovative change, while research and discoveries from top authors will round out the discussions on marketing and the purpose of business. Notable book launches and signings at the conference include the following and many more: 

·         Chris Laszlo’s Embedded Sustainability  

·         Jacquie Ottman’s  Green Marketing  

·         Carol Sanford’s The Responsible Business

“As the definition and implications of corporate sustainability have changed dramatically since our first Sustainable Brands conference five years ago, we feel it is important to focus on the unprecedented innovation that has grown out of positive and inspiring modes of thinking,” said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media (SLM). “Collaboration, smart strategy, creativity and a sense of play are the key characteristics embodied by the motivating speakers, thought leaders and companies presenting and announcing at the conference. As we’ll see, leaders in the sustainability space turn strategy into a team-building endeavor that fosters swift, profitable and sustainable results.”   The following companies represent a few of the exclusive announcements to be made during Sustainable Brands ‘11:   Brandlogic, a leading full-service brand consultancy, in partnership with CRD Analytics, will share the results of the “Sustainability Leadership Report: Measuring Perception vs. Reality.” The report is a quantitative analysis of actual vs. perceived performance around environmental, social and governance (ESG) factors for 100 global corporations including Apple, Goldman Sachs, Walmart, IBM and other global leaders.  Tuesday, June 7. Business Research Roundtable, Colton Room, 1-4 pm   ImagePower ® Global Green Brands 2011, one of the largest global consumer surveys of green brands and corporate environmental responsibility, will unveil the latest findings regarding the sustainability perceptions, purchasing habits and brand expectations of consumers worldwide. The survey, which includes a top 10 list of brands by country, is conducted by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland (PSB), in partnership with Esty Environmental Partners, an independent consulting firm.  Friday, June 10. “The Unfolding Green Brands Landscape: Notes on the Trendline” Presentation, Steinbeck, 9am   RecycleMatch will launch its enterprise SaaS platform, which helps companies maximize the value of their excess materials and source new solutions for waste currently headed to landfills. This is the first enterprise platform that enables corporate customers to manage and track all byproduct materials across the enterprise, sell materials via a private marketplace, and leverage a large buyer network for identifying new solutions for waste diversion.  For more information contact   Saatchi & Saatchi S will be releasing the results of a data-rich study on gamification. The Saatchi S study, conducted by Ipsos, is among the first of its kind to examine the intersection of brands, social games, challenges and deals to see where real opportunities might exist around usage of games in the workplace; impact on recruiting; responsiveness to cause-oriented platforms and social good efforts, and more. Wednesday, June 8. “Designing 3-D, HD Corporate Cultures – Layering Technology, Empathy and Play” Panel, Steinbeck, 2-3pm   Sustainability in Practice™, an on-demand eLearning library, will be released by Tripos Software Inc and Natural Logic Inc. Based on the acclaimed book The Truth About Green Business by Natural Logic CEO Gil Friend, Sustainability in Practice provides role-based, on-demand, at-your-fingertips sustainability training for employees at all levels—management, operations, products & services, marketing and more. Wednesday, June 8. “Sustainable Brand Leadership: Putting Yourself on the Line for Change” Presentation, Steinbeck, 4:45-5:30pm   About Sustainable Brands ‘11 Well over 125 confirmed business strategy, product design and communication leaders are on deck to share their latest thinking on the future of sustainable brands include Jeffrey Hollender, Chris Laszlo, Arthur Rubinfeld, Ron Saich and Chip Conley, with new insights and case studies presented from GE, adidas, Unilever, Nestle Purina, Ford, Best Buy, Disney, Dell, Daimler, and dozens more. The Sustainable Brands conference uniquely brings together business and brand strategists, leaders of insights and innovation, and sustainability executives with the ecosystem of organizations that support them, for three days of extraordinary conversation, inspiration and insights to map new strategies and tactics for driving profitable innovation for sustainability in brands. Confirmed lead sponsors of SB’11 include SAP and Hewlett Packard, as well as BBMG, Citizen Group, Cohn & Wolfe, CSRwire, Domtar, EcoBonus, PR Newswire, Saatchi & Saatchi S., Shelton Group and others. Teams from 3M, Green Mountain Coffee, Johnson & Johnson, UPS, Coca-Cola, General Mills, Target, SC Johnson, Unilever, REI, Recyclebank and hundreds more have already registered to attend and a full house is expected.    About Sustainable Life Media Sustainable Life Media (SLM) is the leading international producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, SB Insights Research and the flagship Sustainable Brands conference.


Contact: Sasha Fedulow Cohn & Wolfe Office: 415.365.8552   COHN14793