How CEOs Talk About the Long-Term

How CEOs Talk About the Long-Term

by Brian Tomlinson, Research Director, Strategic Investor Initiative, CECP

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When presenting to investors, CEOs need to go deeper than just telling a good marketing story. CEOs need to demonstrate that the company’s leadership understands how long-term issues impact value creation. Read the full report at @CECPtweets: https://cecp.me/30YSIQz
Thursday, October 10, 2019 - 8:00am

When presenting to investors, CEOs need to go deeper than just telling a good marketing story. Institutional investors want to hear more from CEOs about how they are positioning their company to succeed in the long-term. CEOs need to demonstrate that the company’s leadership understands how long-term issues impact value creation and has developed a strategy to mitigate risks and ensure sustainable business practices.

The problem we currently face is that the existing marketplace for investor information is oriented to the short-term. There’s an opportunity to decrease the information asymmetry between corporations and investors by increasing the amount and quality of long-term focused disclosures. 

In our white paper Emerging Practice in Long-Term Plans, we draw out key themes that CEOs have addressed in their long-term plan presentations delivered at CEO Investor Forums convened by the Strategic Investor Initiative.

Read the full paper here: https://cecp.me/30YSIQz​