Giving Back the Aimia Way to Create Real Social Value

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Giving Back the Aimia Way to Create Real Social Value

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Aimia uses employees' strengths and skills to create real social value via @ethicalp #CSR
Monday, August 29, 2016 - 10:15am

CAMPAIGN: Best Practice

CONTENT: Article

A Data Philanthropy model pairs analytics experts with specific charities to drive greater social impact through new knowledge and insights. Tom Idle reports…
In 2014, more than $350 billion in charitable donations were given to non-profits, with around 15% of that money coming from company foundations and 5% direct from companies.
Of course, supporting the third sector is not all about offering up cash. Staff volunteering programs continue to be a popular choice for companies keen to foster better relationships with the communities in which they operate and attract talented new employees. According to Benevity, the number of companies providing skills-based and pro bono programs has increased 40% since 2012 in the US. A recent survey carried out by the UK’s Chartered Institute of Personnel and Development says that 65% of people are more likely to work for an employer that encourages and promotes volunteering.

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