The Purple Purse

The Purple Purse

A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched www.PurplePurse.com! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.

Content from this campaign

It’s Time to Talk: More Than One-Third of Americans Have Never Discussed Domestic Violence
(3BL Media / theCSRfeed) Northbrook, IL - October 10, 2011 - Even though domestic violence affects one in four women in their lifetime, more than one-third of Americans have never discussed the issue with a friend or family member. Three out of five believe that it is a difficult issue to discuss. This month, The Allstate Foundation and the YWCA are joining forces to break the...
Oct 10, 2011 8:00 AM ET

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