The Purple Purse

The Purple Purse

A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched www.PurplePurse.com! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.

Content from this campaign

The Allstate Foundation Invites Public to Fill Up Purple Purses: Online Challenge of 140 Nonprofits Will Raise Funds for Domestic Violence Services
Sept. 2, 2014 /3BL Media/ - It is the least talked about part of domestic violence—financial abuse. In an endeavor to raise money for nonprofits that provide domestic violence and economic empowerment services, The Allstate Foundation has built a program to help organizations across the country raise money and build awareness for their efforts. In addition to...
Sep 2, 2014 2:15 PM ET
What Should You Say When You Think Someone Is Being Abused?
NORTHBROOK, Ill., November 5, 2013 /3BL Media/ – Domestic violence affects more women than breast, lung, and ovarian cancer combined, but it’s a topic that many people find difficult to discuss. Research from The Allstate Foundation found that more than 50 percent of Americans say they wouldn’t know what do to help a victim of domestic violence. Additionally, it showed nearly 60 percent say...
Nov 5, 2013 12:30 PM ET
The Allstate Foundation and Actress Rosario Dawson Unite to Battle Domestic Violence and Raise $350,000 for YWCA
October 2, 2013 /3BL Media/ - Domestic violence happens 145 times every hour in the U.S. It affects more women than breast cancer, lung cancer and ovarian cancer combined. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has partnered with actress Rosario Dawson for the Purple Purse campaign to raise awareness of domestic abuse and the role finances play in...
Oct 2, 2013 6:05 PM ET
The Allstate Foundation's Purple Purse Campaign Raises $15,000 for Chicago YWCA to Help Victims of Domestic Violence
February 4, 2013 /3BL Media/ - The YWCA in Chicago was one of 14 local affiliates that partnered with The Allstate Foundation for the Purple Purse campaign that raised $15,000 for domestic violence services in the local community for Domestic Violence Awareness Month. The Allstate Foundation put the power into Americans' hands with the Purple Purse, the Foundation's symbol for domestic...
Feb 4, 2013 3:30 PM ET
The Allstate Foundation and Actress Rosario Dawson Join Forces to Fight Domestic Violence with a Purple Purse
Purple purse passes will raise $175,000 to help victims of domestic violence (3BL Media) Northbrook, IL - October 4, 2012 - Domestic violence affects 145 women every hour in the U.S. On average, three women die every day as a result. In an effort to spark life-changing, important conversations on domestic violence actress Rosario Dawson has joined forces with The...
Oct 4, 2012 12:30 PM ET

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