Nutrilite™ Power of 5

Around the world, Amway is taking on the issue of global malnutrition, helping thousands of children and families live better lives. Everyone needs proper nutrition to achieve their full potential. However, many people — especially children — are not getting the vitamins and minerals they need. This causes a wide range of health and developmental problems.

More than 3.1 million children age 5 and younger die each year of malnutrition, according to the World Health Organization.

Making a commitment

As the world’s number one selling vitamins and dietary supplements brand*, Nutrilite™ products are backed by 80 years of science and research. This expertise puts Amway in a unique position to understand and address nutrition issues such as childhood malnutrition.

After extensive analysis, scientists at Amway developed Nutrilite™ Little Bits™ to give malnourished children age 5 and younger the essential nutrients they need to grow and develop a healthier brain and body. Loaded with 15 essential vitamins and minerals, Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant ingredients** and has been developed to align with guidelines from the World Health Organization.

The Nutrilite™ Power of 5 Campaign

Backed by a worldwide network of Amway Business Owners and customers, Amway is utilizing the Nutrilite™ Power of 5 Campaign to raise awareness of malnutrition as we work together toward a global solution. This program will support CARE and local Non-Governmental Organizations as they make Nutrilite™ Little Bits™ a daily part of children’s diets in areas where the groups are actively educating, providing food, and conducting follow-up assessments to be sure children are thriving.

Our 2016 goal was to provide Nutrilite™ Little Bits™ to 16,000 children in a least 15 countries.  Currently we serve 30,000 children in 15 countries.

New research tracks malnutrition and obesity around the world

Amway is also participating in a worldwide research project with the Global Alliance for Improved Nutrition (GAIN) to learn more about the double burden (underweight and overweight) impact of malnutrition in low, middle and high income countries. These are both directly related to a lack of proper nutrition and result in long-term health problems.

Visit powerof5.nutrilite.com for more information.

* Euromonitor International Limited, Euromonitor.com/amway-claims

**ORC International

Videos from this campaign

Content from this campaign

Health & Healthcare

The Life of Indonesian Cadres
Cadres are a group of health volunteers that work in their local Indonesian communities to educate families about keeping their infants and young children healthy and safe.

Innovation & Technology

VIDEO | Fighting Malnutrition is Central to Empowering Women
The notion that proper nutrition is a prerequisite for health and education is not new. Yet there is a lack of political will to reach out the 1 billion malnourished women and girls.

Philanthropy & Cause Initiatives

Nutrilite™ Power of 5 Commits to Serving 500K Children by 2019
With your support, the Nutrilite Power of 5 Campaign exceeded our goal of providing nutrition to more than 30,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bits. Thank you!

Philanthropy & Cause Initiatives

World Food Day 2016: Amway Continues Its Fight Against Childhood Malnutrition
Amway's Nutrilite Power of 5 Campaign exceed its 2016 goal of providing nutrition to more than 14,000 malnourished children by distributing more than 5 million servings of Nutrilite Little Bits.

Health & Healthcare

Success in Addressing Childhood Malnutrition Leads Amway to Set New Goals
Amway announced today that the Nutrilite™ Power of 5 Campaign has exceed its 2016 goal of providing nutrition to more than 14,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bits™. By year’s end, the campaign will have served 30,000 children in 15 countries around the globe.

Health & Healthcare

Collaborating to Fight Childhood Malnutrition and Meet UN Sustainability Development Goal
One year after the announcement of these Sustainable Development Goals, Amway asked Michelle Nunn, president and CEO of CARE USA (one of our global partners) to reflect on the significance of these goals, as well as our unique and strong partnership.

Health & Healthcare

Ending Hunger and Malnutrition: How to Leverage Partnerships That Work
The Sustainable Development Goals were created with the mindset that business as usual would not be enough to end poverty in all its forms and fight inequality. At its root, poverty is a result of inequality. In today’s food systems, the poor cannot access power, resources, and opportunities. The system is controlled by few, and poor and vulnerable people are further marginalized.

Health & Healthcare

Harnessing the Power of Partnerships to Transform

Health & Healthcare

Amway and EWEC | Ensuring Access to Early Childhood Nutrition

Philanthropy & Cause Initiatives

Evolving CSR: Connecting Competencies Through Partnerships
The world is ever changing, and so too is the landscape of corporate social responsibility. The partnership of public, private and governmental entities to focus on a specific issue area is nothing new, but over the past few years the approach partners have taken to face an issue has shifted. Now more than ever, partners are leaning on their expertise and innovation, and not just philanthropy, to solve problems.

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