Marketplace: Responsible Drinking and Marketing of Our Brands

For more than 25 years, Bacardi, along with our industry partners, has supported social aspect organizations that promote responsible consumption in the countries where we operate, implementing responsible drinking initiatives at the local level. Today, we remain committed to prioritizing our Marketplace pillar and our commitment to responsible marketing and responsible drinking.

Our Bacardi Limited nutrition site offers transparency of nutritional information for products available in select countries in local language, with more countries to come. 

Bacardi continues to have 100% compliance with ensuring all advertising contracts include accordance to responsible alcohol advertising codes. Bacardi Global Marketing Principles reflect changes in digital marketing and social media platforms, including ensuring we are transparent with influencer partnerships.

Visit the ResponsibleDrinking.org for information on the industry’s commitment to alcohol responsibility.

Access nutritional information for Bacardi products.

Access Bacardi Global Marketing Principles.

Content from this campaign

Research, Reports & Publications

Bacardi Cocktail Trends Report 2024: The Sipping Spectrum
In 2024, expect to see the category’s elevation and transformation, with its growing popularity driving a new approach to moderation – The Sipping Spectrum – where NoLo moments become synonymous with choice, quality, flavor and forging social connections.

Responsible Production & Consumption

7,000 Bacardi Employees Turn on Their ‘Out of Office’ to Visit Hundreds of Bars Across the Globe to Spark Conversations About Cocktails and Culture
Sustainability is at the forefront of every consumer's mind, and it's reflected in the bar – 66% of bartenders mention that sustainable drinks are hot right now.

Responsible Production & Consumption

Dry January Isn’t for Everyone, Experts Say. Some Drinkers Need Treatment. Others Are Trying Dry-Ish January
Dry January has become an annual trend in the past several years, prompting many to abstain from alcohol for the inaugural month of the year.

Health & Healthcare

Why People Are Consuming No or Less Alcohol
The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.

Responsible Business & Employee Engagement

Bacardi Limited's Rick Wilson Appointed Vice Chairman of Responsibility.org Board

Health & Healthcare

Bacardi Launches Product Nutrition Website
As part of the company’s continued commitment to marketing alcohol responsibly, Bacardi Limited has added a section to its website providing nutritional information for many of the spirits brands in its portfolio including BACARDÍ®, GREY GOOSE®, MARTINI®, DEWAR’S®, D’USSÉ®, among others.

In line with the Producers’ Commitments to Reduce Harmful Drinking, the first phase of the nutrition site is now accessible from the homepage of www.BacardiLimited.com with information about its products available in the United States, United Kingdom, France, and Spain. The information is available in English, Spanish, and French, with plans to expand to additional languages.
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