JetBlue’s Sustainability Platform

JetBlue’s Sustainability Platform

About JetBlue’s Sustainability Platform:

JetBlue depends on natural resources and a healthy environment to keep our business running smoothly. Fuel, water and metals are essential for our airline to fly, and our industry relies on having beautiful, natural, preserved destinations for our customers to visit. There’s no doubt that our business has an impact on the environment. The question is, how are we going to reduce that impact without grounding the fleet?

Customers and crewmembers are key to JetBlue’s sustainability strategy. Demand from these groups for responsible products is one of the motivations behind changes to reduce our environmental impact. We are transparent and actively communicate to our customers and crewmembers about our impact, empowering them to influence JetBlue’s sustainability strategy.

http://www.jetblue.com/green/

Content from this campaign

JetBlue's Secret for Sustainability Liftoff: People
Sarah Bodley, Amy Davila Sanchez, ...
Jan 28, 2015 12:00 PM ET
JetBlue Works with Non-Profit to Begin to Quantify the Value of Shoreline Conservation
Leisure travel to the Caribbean is a key pillar of JetBlue’s business model, with many customers flying to the region to enjoy paradise-like beaches and pristine waters. However, the ecosystems that support and provide those crystal-clear, turquoise-tinted seas are at risk. Some have already grossly deteriorated. Large-scale environmental degradation in the Caribbean is a risk to demand for...
Dec 15, 2014 9:00 AM ET

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