Hallmark | Caring In Action

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Hallmark | Caring In Action

Hallmark’s business is built on helping people form emotional connections to make a genuine difference in the lives of others. That’s true not only of our products, but also the way we create them.

It’s also a long-standing tradition. Founder J.C. Hall strongly believed that the economic, civic, cultural and social strength of a community is reflected in its citizens and, by extension, Hallmark employees.

His son and current chairman, Donald J. Hall, felt the same way, leading an effort to articulate a code of beliefs and values to guide our work, and influencing philanthropy and a multitude of civic initiatives in Kansas City. His sons – Donald J. Hall, Jr., CEO, and David E. Hall, president, – in turn, are carrying forward the same sense of commitment to community and responsible business practices.

Commitment at the top means that being a good corporate citizen isn’t just something we talk about at Hallmark. It’s the essence of who we are. As part of this commitment, view Hallmark’s most recent Social Responsibility Report, which provides a comprehensive look at Hallmark’s community involvement, sustainability, and diversity and inclusion progress. Initiatives in 2016 from operations in Kansas City and around world are included to provide a more complete story about our global company’s diverse portfolio of businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crown Media, Crayola and Crown Center.

Click here to download our 2017 Caring In Action Report.

Content from this campaign

Employee Volunteers From Hallmark Canada Prepped Meals for Families at Ronald McDonald House
In 2017, Canadian Hallmark employees participated in the “Home for Dinner” program in support of the Ronald McDonald House in Toronto. The employees provided volunteers and funds to prepare and pay for a dinner, which fed 130 family members. In all, the dinner donation totaled $1,500, with an additional monetary donation of $4,700 given to the Ronald McDonald House. “Participating in...
Apr 18, 2019 11:45 AM ET
Hallmark VIDEO | Inspiring Acts of Caring: Scott Poore Aids Animal Rescue and Adoption
Inspiring others to show they care through acts of kindness speaks to the essence of the Hallmark brand. Hallmark’s Care Enough campaign highlighted the selfless acts of dozens of individuals to inspire others to perform acts of caring. 
Apr 15, 2019 1:40 PM ET
Hallmark Partners with CVS to Promote Healthy Well-Being
Promoting the importance of improving one’s health was the impetus for two new exclusive card collections Hallmark Greetings created to be offered at CVS locations throughout the United States. “CVS’ mission is to help people on their path to better health,” explained Steve Cashman, CVS national account sales director, Hallmark. “And the collection came about to support...
Apr 5, 2019 11:15 AM ET
Hallmark Leader Profiles | Q & A With Michelle Vicary About Promoting Diversity and an Inclusive Workforce
Michelle Vicary Executive Vice President of Programming, Crown Media Family Networks NOTABLE ACHIEVEMENTS: Cablefax’s Most Powerful Women in Cable • Launched three new movie franchises: “Emma Fielding Mysteries,” starring Courtney Thorne-Smith; “Darrow & Darrow,” starring Kimberly Williams; and “Fixer Upper Mysteries,” starring...
Mar 27, 2019 1:00 PM ET
Hallmark's Lindsey Roy: Finding Purpose For The Pain
In this Forbes video, learn how Hallmark CMO Lindsey Roy "puts good in the world" through her work as an authentic leader following a tragic accident. Learn more about Hallmark Corporation's work to empower women leaders here.  About Hallmark...
Mar 26, 2019 1:15 PM ET