Hallmark | Caring In Action
Hallmark | Caring In Action
Hallmark Corporation | Newsroom
In Hallmark’s 2018 Social Responsibility Report, the company shares how its efforts in four key areas — workplace, community, sustainability, and diversity and inclusion — help improve the lives of its employees and the communities it serves around the world.
Videos From This Campaign
Content from this campaign
Leading with Perspective at Crayola
Thanks to Kate Matelan, search engine optimization content associate at Crayola, she and her fellow employees look at their “playground” in a new way.
Matelan, who is paralyzed from the chest down, helped Crayola become more aware and accommodating of people with different ability levels. Seeing a need to...
Oct 28, 2019 9:20 AM ET
“Upcycling” Old Crayons through Crayola’s Crayon Melter
In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.
Crayola saw an opportunity in...
Oct 17, 2019 10:35 AM ET
Hallmark Applies Creative Talents to Benefit Music Students
Hallmark artists used their creative talents on an unusual medium: broken and unplayable musical instruments.
Artists turned unwanted instruments into unique works of art, helping to raise more than $25,000 at the fifth annual Art That Blows event and auction.
The event benefits Band of Angels, a Kansas City-based nonprofit partnership between local music store Meyer Music and...
Sep 18, 2019 11:05 AM ET
Crayola Thanks Thousands of Beloved Teachers Across America
In 1903, Crayola co-founders Edwin Binney and C. Harold Smith created the first box of crayons. Alice Binney, Binney’s wife and a former schoolteacher, named the new crayons “Crayola.”
In 2018, Crayola chose to celebrate its 115th birthday by paying homage to its legacy and thanking teachers for all they do. As a result, its Thank A Teacher initiative collected more than 300,000 thank-...
Sep 17, 2019 8:05 AM ET
Supporting 500 Students and Closing the Mentoring Gap
One in three young people grows up without a mentor outside their family. Dr. Derald Davis, assistant superintendent, Kansas City Public Schools (KCPS), refers to this as the mentoring gap in America.
Hallmark aimed to impact that gap in urban education in 2018 by launching Lunch Buddies to connect students to a support system. Nearly 30 Hallmark employees of varying backgrounds acted...
Sep 12, 2019 9:00 AM ET
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