Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

FSG's Leadership Summit Sets the Agenda for Creating Shared Value
(3BL Media / theCSRfeed) July 27, 2011 - "It's a rethinking of what is business, what is capitalism, what is the set of issues that business should think about when it maximizes profits...Shared Value is about maximizing profits and improving the business."   -Michael Porter, Shared Value Summit, June 2011 In June,...
Jul 27, 2011 9:22 AM ET
Q&A: Roundtable on Creating Shared Value
Stanford Social Innovation Review (SSIR), FSG, and the Committee Encouraging Corporate Philanthropy (CECP) are pleased to present highlights of...
May 25, 2011 10:56 AM ET
New in Harvard Business Review: Michael Porter and Mark Kramer on Creating Shared Value
FSG co-founders Michael E. Porter and Mark Kramer publish the cover story "Creating Shared Value" in Harvard Business Review.
Jan 3, 2011 9:00 AM ET