Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

Forbes India Magazine: The Real Benefits of Capitalism
The Indian private sector has the power to contribute to inclusive growth. However, the current methods of charity and corporate responsibilty won't get companies far. What will? Creating shared value.  In a recent Forbes India article titled, "The Real Benefits of Capitalism,"...
May 7, 2012 2:15 PM ET
Motion Graphic: Creating Shared Value: It's the Future
Watch the new motion graphic: "Creating Shared Value: It’s the Future." Using storytelling, the video visually articulates the three levels of shared value and shows how companies, specifically General Electric, Intercontinental Hotels Group, and Nestlé, are using this approach to create both social and economic value.
Apr 9, 2012 2:00 PM ET
“Creating Shared Value” Harvard Business Review's Top Article of 2011
(3BL Media) March 21, 2012 - FSG is thrilled to announce that co-founders Michael E. Porter and Mark R. Kramer are the McKinsey Award winners for "Creating Shared Value." Per Adi Ignatius, Editor-in-Chief of Harvard Business Review, "Creating...
Mar 21, 2012 6:15 PM ET
Forbes on Shared Value: How Businesses Can Benefit
In the post, titled "Why Social Change is Good for Business," Forbes contributor Paul Klein interviews FSG’s Mark Kramer in order to shed light on exactly how social change can translate into business value. He points to FSG’s work with cocoa farmers in the Côte d’Ivoire as a prime example of shared value success.   "A good illustration is the work FSG has done...
Feb 23, 2012 6:00 PM ET
Latin America Leads the Way in Creating Shared Value
Dane Smith, Managing Director at FSG, writes "with greater proximity to the local social challenges, Latin American companies should have an advantage over multinationals in many Creating Shared Value areas."  Read Dane's new column on the...
Jan 3, 2012 3:00 PM ET