Consumer Branded Programs & Campaigns

Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

Content from this campaign

Woodford Reserve® Bourbon Gives the Midas Touch to World’s Most Exclusive Mint Julep Cup
Louisville, Ky., April 15, 2013 /3BL Media/ - Woodford Reserve®, the Official Bourbon of the Kentucky Derby®, adds a golden touch to the classic Kentucky Derby cocktail by unveiling the world’s most exclusive mint julep cup. Celebrating the gold standard that Woodford Reserve has set by winning gold medals at every major spirits competition, the Woodford Reserve $1,000 Mint Julep Cup will...
Apr 15, 2013 4:30 PM ET
Jack Daniel's And The USO Ask Citizens To Help Celebrate July 4th By Sending A Message Of Support To Our Troops
(3BL Media) Lynchburg, TN - July 5, 2012 - As Americans celebrate our nation's independence, Jack Daniel's is asking its friends to take a few minutes to go online and sign a message of support for our servicemen and women. By visiting www.JDToastTheTroops.com, people over 21 years of age can sign their own...
Jul 5, 2012 5:00 PM ET
Brown-Forman Partners with CityScoot in Rewards Program
(3BL Media) Louisville, KY - May 22, 2012 - Brown-Forman announced today a promotion with CityScoot designated driver service to reward responsible behavior and reduce the harmful effects of drunk driving.  The program works by allowing consumers to register online through a CityScoot website at www.reward-responsibility.com. Consumers can receive a $10 voucher toward their next...
May 22, 2012 4:00 PM ET
Chambord Announce Partnership with the Iconic Designer Betsey Johnson and Fashion Targets Breast Cancer During Ocotober
(3BL Media / theCSRfeed) August 31, 2011 - Chambord® Liqueur is partnering with the ever fashionable icon of style, Betsey Johnson, for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities.  As a breast cancer survivor, Johnson has partnered with Chambord in the past.  As...
Aug 31, 2011 9:30 AM ET
Jack Daniel's Whiskey and Zac Brown Band Team Up for New Partnership, Responsible Drinking and Cause Marketing Campaigns
Bringing together the famous Tennessee whiskey brand and one of the hottest bands in music, Jack Daniel's and Grammy Award-winning Zac Brown Band announced that they have teamed up to provide a one-of-a-kind experience for fans and to actively promote a campaign to encourage responsible drinking. The campaign will cut across consumer touchpoints to maximize impact, including a television spot...
Aug 25, 2011 8:30 AM ET

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