Consumer Branded Programs & Campaigns

Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

Content from this campaign

Brown-Forman Partners with Transportation Companies for Safe Rides
LOUISVILLE, Ky., December 15, 2016 /3BL Media/– To help everyone have a safe holiday season, Brown-Forman is once again teaming up with local transportation companies to encourage people to plan ahead and keep drunk drivers off of the roads. This is the fifth consecutive year that Brown-Forman has helped offer safe rides home through this program. The Kentucky Office of Highway Safety (...
Dec 15, 2016 4:00 PM ET
NH Liquor Commission & Jack Daniel’s Share How to Celebrate Responsibly This Holiday Season
CONCORD, N.H., December 8, 2016 /3BL Media/ – The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are offering tips and techniques to emphasize safe and responsible alcohol consumption specifically for the 2016 holiday season. The award-winning Live Free & Host Responsibly campaign offers holiday-themed food and drink recipes, along with responsible...
Dec 8, 2016 2:45 PM ET
Hawks Intro New Gentleman Jack/Uber Pickup Zone for Ride-Sharing Fans
ATLANTA, December 6, 2016 /3BL Media/ – The Atlanta Hawks, Uber, and Gentleman Jack, have joined together to create the ultimate fan experience from courtside to curbside with a co-branded pick-up area for games and other events at Philips Arena. The designated area will serve as a convenient meeting point for Uber riders to easily find their drivers when using the popular ride-sharing app. ...
Dec 6, 2016 5:00 PM ET
Jack Daniel's and the Armed Services YMCA Kick Off Sixth Year of "Operation Ride Home"
LYNCHBURG, Tenn., November 21, 2016 /3BL Media/ – The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) today announced the sixth year of the “Operation Ride Home” campaign that assists active duty junior-enlisted military and their families to travel from their place of military service back home during the holidays. Since Operation Ride Home began six years ago, 2,083 junior...
Nov 21, 2016 11:15 AM ET
Early Times® Kentucky Whisky Raises Awareness and Support for Veterans Suffering from Military Service Trauma with Film Documentary
LOUISVILLE, Ky., August 12, 2016 /3BL Media/ -- “Life after combat isn’t easy, but it can still be really good” is one message the new documentary “Reinforcements” delivers to U.S. military veterans suffering from Post-Traumatic Stress Disorder (PTSD). The short film, which debuted at a private screening in ...
Aug 12, 2016 1:00 PM ET

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