Consumer Branded Programs & Campaigns
Consumer Branded Programs & Campaigns
Brown-Forman Corporation | Newsroom
At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:
Videos From This Campaign
Content from this campaign
Responsible Music Fans Rewarded at The Sunset Strip Music Festival

On Saturday September 20 and Sunday September 21, responsible music fans earned valuable rewards at The Sunset Strip Music Festival that took place in Los Angeles, California. Jack Daniels and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at The Sunset Strip Music Festival.
Hundreds of fans made the ...
Oct 9, 2014 1:45 PM ET


Responsibility Has Its Rewards: Responsible Vancouver Whitecaps FC Supporters Rewarded at Match Versus Seattle Sounders FC


VANCOUVER, BC, June 2, 2014 /3BL Media/ – While the Whitecaps FC fought their way to a dramatic 2-2 draw, responsible Whitecaps FC supporters who attended the match at BC Place against the Seattle Sounders FC on May 24th had the opportunity to receive rewards off of the pitch. The Whitecaps FC, el Jimador and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to...
Jun 2, 2014 11:30 AM ET



Veterans Surprised with Trip to Kentucky Derby

Originally posted on FoxNews.com
May. 03, 2014 - 2:35 - Ainsley Earhardt reports from Louisville, Kentucky
See video here: http://bit.ly/ReKek4
About Brown-FormanFor more than 140...
May 22, 2014 5:00 PM ET


Oregon Buses Glowing with “Buzzed Driving” Message

What do we need to get your attention, a neon sign? The Oregon Liquor Control Commission, Jack Daniels, Portland Timbers and the National Alcohol Beverage Control Association hope that their new “Buzzed, Busted, Broke” public service announcement (PSA) campaign will get the attention of Oregonians around the state.
Drive buzzed, get busted and go broke from the fines and legal fees –...
Sep 10, 2013 4:30 PM ET


Louisville Area Law Enforcement, Business Join National Crackdown to Reduce Impaired Driving Fatalities

LOUISVILLE, Ky., August 15, 2013 /3BL Media/ – If you drink and drive in Jefferson County and surrounding counties beware, the Louisville Metro Police Department, Kentucky State Police and other local law enforcement agencies are joining with the Kentucky Office of Highway Safety and officers across the nation for the “Drive Sober or Get Pulled Over” campaign Aug. 16 to Sept. 2, 2012. To kick...
Aug 15, 2013 1:00 PM ET


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