Building Financial Capability in Communities

We share our expertise in ways that build long-term financial competency. By helping people develop the capability to make sound financial decisions, we hope to improve the quality of life of individuals in our communities.

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Content from this campaign

Philanthropy & Cause Initiatives

The T. Rowe Price Foundation Continues to Make a Positive Impact

Education

T. Rowe Price Offers Engaging Activities for Parents and Kids at Home With Its Money Confident Kids Program
T. Rowe Price offers fun and informative in-home learning with its Money Confident Kids® program.

Education

T. Rowe Price Relaunches Money Confident Kids Website With Five-step Program
T. Rowe Price has relaunched its Money Confident Kids® program, a financial education program teaching basic financial concepts to middle school-age children, as a new five-step program with a refreshed website.

Philanthropy & Cause Initiatives

T. Rowe Price Foundation Partners With Cash Campaign of Maryland to Open the Bmore CoLab
T. Rowe Price is opening a new space, the Bmore CoLab, under an ambitious partnership with the CASH Campaign of Maryland and other nonprofits, to provide a variety of community services focused on empowering entrepreneurship and financial well-being

Education

T. Rowe Price: Many Parents Say College Costs Aren’t Their Responsibility but Most Kids Expect Them to Cover
To help parents discuss money with their kids, T. Rowe Price created MoneyConfidentKids.com

Education

T. Rowe Price: Sandwich Generation Strain Negatively Impacts Kids and Their Money Habits
T. Rowe Price’s 2019 Parents, Kids & Money Survey, which sampled 1,005 parents of 8 to 14 year olds and their kids, found that stress among parents who are caring for both their kids and aging family members, commonly known as the sandwich generation, is negatively impacting their money habits and their kids’ money habits.

Education

T. Rowe Price: Kids Who Get Everything on Their Holiday Wish Lists Are More Likely to Develop Spendthrift Habits
T. Rowe Price’s 2018 Parents Kids & Money Survey, which sampled 1,013 parents of 8 to 14 year olds nationally, found that parents who try to get everything on their kids’ holiday wish lists are more likely to report that they have gone into debt for their kids, worry that they’re spoiling their kids, and have kids who are less likely to save their own money. Additionally, parents who participate in promotional days, such as Black Friday and Cyber Monday, are more likely to splurge. The survey was conducted in January 2018, shortly after the 2017 holiday season.

Education

T. Rowe Price: Parents Are Less Stressed About College Costs and Getting Wiser About Covering Them
T. Rowe Price’s tenth annual Parents, Kids & Money Survey revealed an increase among parents of 8 to 14 year-olds in effective college savings attitudes and behaviors and a decrease in anxiety about college costs when compared with results from the ninth and eighth annual Parents, Kids & Money Surveys.

Education

High School Students Use Star Banks Adventure® App to “Game Their Way to Success”
“Dear Ms. Christoff,” the email began, “My name is Olivia Perini, and I am a 9th grade student at Harrison High School in New York. For our high school DECA club project, my two partners and I were assigned the task of coming up with a financial literacy promotion. We chose to use the T. Rowe Price Star Banks Adventure app to promote financial literacy in the school.”

Education

T. Rowe Price: "Adulting" Is Harder Without Any Financial Education
T. Rowe Price’s tenth annual Parents, Kids & Money Survey revealed that receiving financial education in school can have a positive impact on financial behaviors years later. The survey sampled 1,000 young adults and found that those who received some financial education in school (59%) are more likely to have good saving habits compared with those who did not receive any financial education in school (41%).

More from T. Rowe Price

  1. Building Financial Capability in Communities
    We share our expertise in ways that build long-term financial competency. By helping people develop the capability to make sound financial decisions...

  2. Conducting Business Responsibly
    We protect the long-term interests of our clients, associates, stockholders, and communities by integrating responsible processes and approaches...

  3. Empowering Our Associates
    We value our associates and strive to create a culture that encourages productive teamwork and a sense of responsibility beyond the confines of the...

  4. Corporate Social Responsibility Reports and Updates
    At T. Rowe Price, living our values means always putting our clients first; fostering a collaborative, respectful, and inclusive work culture for all...

  5. Impacting Today and Tomorrow
    What we do matters and our associates can expect opportunities to create real impact at work and in the community.

  6. Pursuing Possibility with Principle
    This highlights our firm’s values: We do the right thing and put our clients first.

  7. Going Further Together
    At T. Rowe Price, our collaborative culture and respecting and valuing differences at work allows associates to work with others who share a spirit of...

  8. Supporting Your Path
    Personal and professional development programs and resources for associates including mentoring opportunities and our enhanced leadership framework.

  9. Enriching Your Life
    Supporting associates through firm-provided benefits, such as wellness, medical, paid leave, and flexible work, to help associates achieve work-life...