Brown-Forman Providing $10,000 for Safe Rides During the Holiday Season

Brown-Forman Providing $10,000 for Safe Rides During the Holiday Season

Brown-Forman partnering with transportation companies for safe rides through the New Year
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Friday, December 18, 2015 - 12:30pm

CONTENT: Press Release

LOUISVILLE, December 18, 2015 /3BL Media/ – To help everyone to have a safe holiday season, Brown-Forman is providing up to $10,000 of safe rides to encourage people to plan ahead and keep drunk drivers off of the roads. 

The Kentucky Office of Highway Safety (KOHS), Mothers Against Drunk Driving (MADD) and Brown-Forman joined other Louisville Highway Safety Committee team members from highway safety and health-related agencies on Thursday, December 17, to kick off the holiday “Drive Sober or Get Pulled Over” campaign at Fourth Street Live in Louisville. 

Brown-Forman is partnering with safe ride companies CityScoot, Taxi 7, Yellow Cab, and Uber to provide $15 discounts to legal drinking age consumers effective December 17, 2015, through January 3, 2016. This is the fourth year that Brown-Forman has helped offer safe rides home through this program, and the first year it has had four different safe ride partners involved.

"Brown-Forman is proud to partner with the 'Drive Sober' campaign to encourage planning ahead, using a designated driver and not driving drunk," says Taylor Amerman, North America region responsibility manager at Brown-Forman. “As a company committed to responsibility, we're excited to work with our safe ride partners and help our neighbors in Louisville make their holiday season a safe one."

Consumers can go to the website and use the code: SAFERIDEKY to qualify for the discount.

For more information, visit the “Drive Sober or Get Pulled Over” Campaign Headquarters at

For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Southern Comfort, Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord.  Brown-Forman’s brands are supported by nearly 4,400 employees and sold in approximately 160 countries worldwide. For more information about the company, please visit