Behind Aflac’s Branded Product Helping Kids With Cancer

Behind Aflac’s Branded Product Helping Kids With Cancer

by Kyle O'Brien
Photo courtesy Aflac

Photo courtesy Aflac

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.@Aflac's companion for children facing cancer, the My Special Aflac Duck®, is successfully and deeply connecting with children across the country. http://bit.ly/30eTM2Q by @kobrie via @thedrum
Wednesday, July 17, 2019 - 2:00pm

CAMPAIGN: Duckprints in the Community

CONTENT: Article

It’s rare when a branded product can connect with a child deeply. But My Special Aflac Duck - modeled after Aflac's longtime mascot - is doing just that with hundreds of children who are battling cancer. And the smart toy is helping them through perhaps the most difficult time of their lives.

The interactive toy, which won the Best Use of Technology award at the 2019 Drum Marketing Awards USA, is also up for several Cannes Lions awards this year and won the ‘Tech for a Better World’ award at CES 2018, where it was introduced.

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