At BAT, the farmers we work with are crucial to the success of our business and if they do well, we do well – so we make sure this happens by supporting them.
Nicandro Durante, Chief Executive, explains: “The farmers we work with are valued business partners. We want them to feel confident about their future and to be self-sufficient and prosperous.”
Our latest Sustainability Focus Report details our approach across five key areas:
Farm income: helping our farmers to have profitable businesses, with tobacco as part of a diverse crop portfolio.
Natural resources: preserving forests, water and soil health, and biodiversity – all of which are essential for long-term agricultural productivity.
Infrastructure and resources: helping tobacco growing areas be viable places to live and work by providing farmers with access to technology and investing in community projects.
Skills, knowledge and labour: promoting human rights, protecting the health of farm workers and providing advice and training for running successful businesses.
Community networks: providing farmers with support and opportunities for sharing best practice.
Read more by downloading the report at www.bat.com/sustainabilityfocus.
