Amid Devastating Forest Fires, One Trillion Trees Movement Puts Down U.S. Roots

Amid Devastating Forest Fires, One Trillion Trees Movement Puts Down U.S. Roots

Kuldeep Singh, nursery manager for the L.A. Moran Reforestation Center in Davis, California. Courtesy of American Forests

Kuldeep Singh, nursery manager for the L.A. Moran Reforestation Center in Davis, California. Courtesy of American Forests

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Microsoft Salesforce, @Timberland, Clif Bar, the cities of Detroit and Dallas and many other organizations join the One Trillion Trees Movement in hopes to grow more than 855 million trees covering 2.8 million acres. https://bit.ly/34ygMPb By @GreenTechLady via @GreenBiz
Thursday, October 29, 2020 - 8:15am

CAMPAIGN: Timberland’s Commitment to the Outdoors

CONTENT: Article

By Heather Clancy

This week marks the launch of the first regional chapter of the ambitious global movement to conserve, manage, restore and grow 1 trillion trees — a natural climate solution seen as critical for helping draw down the earth's carbon debt, and an idea that has been spreading like wildfire since it was planted in January in Davos, Switzerland.

There are more than two dozen launch partners for the new U.S. branch of 1t.org, spearheaded by the World Economic Forum and American Forests. Collectively, the group — which includes tech giants Microsoft and Salesforce, consumer products companies Timberland and Clif Bar, financial services powerhouses Bank of America and Mastercard and the cities of Detroit and Dallas — hopes to grow more than 855 million trees covering 2.8 million acres.

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CATEGORY: Environment