Strategy Alert: Pros Focus on a Cause, Follow Trends to Maximize Impact

Thu, 06/02/2016 - 18:25

Staying ahead of the curve and in the know isn’t optional for world-class marketers. It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

Frostys (and Your Phone!) for a Cause

Thu, 06/09/2016 - 10:30

Free Wendy’s® Frostys® are adding up to a half a million dollar donation to the Dave Thomas Foundation for Adoption and we couldn’t be more grateful. From June through December, T-Mobile customers who download the company’s app will receive T-Mobile alerts each week, which includes a coupon for a free Wendy’s Frosty.

Green Key Global and Clean the World Announce US Partnership to Promote Hotel Soap Recycling

Thu, 06/02/2016 - 15:15

Green Key Global and Clean The World, two leaders in corporate social responsibility (CSR), today announced an expanded partnership that promotes soap recycling to hotels in the United States. After a successful partnership launch in Canada in 2015, Green Key Global is bringing the program south and encouraging members in the U.S. to collect and recycle hotel soap and bottled amenities that will help fight the spread of preventable diseases.

It’s Summertime and Children are Hungry

Thu, 06/02/2016 - 13:35

While most kids can look forward to a carefree summer of sun and fun, for too many children the end of the school year means they are hungry.

Cultivating the Next Generation of Scientists and Local Leaders

Wed, 06/15/2016 - 09:50

Providing a Firm Foundation for Our Youth

Mon, 06/13/2016 - 09:25

Wells Fargo Ranked #3 Corporate Giver in the U.S.

Thu, 06/02/2016 - 09:00

The Chronicle of Philanthropy has named Wells Fargo No. 3 on its list of top corporate donors in the U.S. for 2015.

Wells Fargo donated $281.3 million to 16,300 nonprofits in 2015 and is the top-ranked financial services company on the list of corporate donors.

Cause Marketing Done Right: Bridging the Gap Between CSR & Brand-Building

Wed, 06/01/2016 - 19:30

Mining for the next big idea is constantly underway in marketing departments across the world. In today’s content marketing world, the next killer concept has to be better than a catchy slogan and a viral video.

CITGO Lemont Refinery Holds Supply Drive Benefitting Local Domestic Violence Shelters

Thu, 06/02/2016 - 11:00

TeamCITGO volunteers at the CITGO Lemont Refinery helped their community by holding a supply drive benefiting three local domestic violence shelters and the at-risk women and children they serve. Based on specific requests from the organizations, CITGO employees and contractors at the refinery, donated personal care products, clothing and household items for the Guardian Angel Community Services, Lamb’s Fold Women’s Center and Crisis Center for South Suburbia.

Cone Communications Sponsors Cause Marketing Forum

Wed, 06/01/2016 - 19:10

Cone Communications will join Cause Marketing Forum (CMF) as a sponsor of the two-day conference in Chicago on June 1-2. As a founding member of CMF with a longstanding legacy in the cause marketing space, Cone continues to lead and facilitate the conversation among practitioners in the field.