What's Next: The Ascent of Native Advertising and the Five Trends Shaping Custom Content

The goal of this initiative is to educate the general public on the importance of financial inclusion in emerging markets and to communicate that via custom-produced content in the form of articles and videos in a digital environment.

VIDEO: What Motivates Millennials to Participate in Online Giving?

According to the 2014 Cone Communications Digital Activism Study, American’s top drivers to online participation in social or environmental efforts include:

#GivingTuesday Continues to Grow, But Gap Remains Between Online Donation Intent and Action

In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.

MGM Resorts International Rolled Out the Red Carpet to Welcome Wounded Warriors for Annual 'Salute to the Troops' VIP Weekend

MGM Resorts International in partnership with American Airlines and The USO hosted over 70 Wounded Warriors along with their spouses and loved ones for the annual "Salute to the Troops" VIP weekend at The Mirage in Las Vegas.

Ethical Performance Launches CSR Services Directory to Aid Corporations Tackling New U.N. SDGs

With the U.N.’s Sustainable Development Goals now formally adopted, Ethical Performance is updating and expanding its international CSR Services Directory to showcase the work and services of social impact organizations worldwide.

Holiday Giving Made Simple: A Checklist

If you're interested in hiring and recruiting talented, civic-minded employees, we have the secret recipe...

FOX's 'The Simpsons' Wins Seventh Environmental Media Award for Raising Awareness of Environmental Issues

On October 24, top Hollywood talent gathered at the Warner Bros. studio lot for the 25th annual Environmental Media Awards, a yearly awards show recognizing film and television that increase public awareness of environmental issues. FOX's The Simpsons collected the seventh award in the show's history for an episode exploring the issue of fracking. In addition, eight Fox productions received the Green Seal for going above and beyond in the call to make their productions more environmentally friendly.

UPS Wants Your Holiday Wish List

When civil rights activist Bob Brown learned how many school children in Africa didn’t have access to school books, he set out to change the world – one book at a time.

What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common

HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!

Top Reasons to Attend RI Americas 2015

Top reasons to attend RI Americas 2015

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