The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Consumers, especially millennials, are choosing smaller, newer food and drink brands marketed as more natural, healthier, and/or more local over traditional, bigger brands. These disruptor companies also tend to include eco-friendly factors— such as their environmental footprint and sustainable supply chains — in their practices and missions.
PepsiCo’s purchase of SodaStream for $3.2 billion is the latest example of how cause-driven changes in taste and attitudes are disrupting the food and beverage sector.
GreenBiz Group has selected 19 innovative startups to pitch their ventures from the main stage of VERGE 18, in Oakland, Calif., October 16-18. The entrepreneurs — selected through a competitive process — are developing clean-economy solutions across three key markets: the circular economy, clean energy, and transportation and mobility.
Everyone’s talking about workforce, but do you have the tools and knowledge to access and support new sources of talent? Over the last year, FSG has been working to advance employer practice change through their Talent Rewire Innovation Lab program, which supports a wide range of employers to better recruit, retain, and support historically overlooked talent pools with an aim of improving the bottom line.
Whirlpool Corporation teamed up with Celebrity Chef Gail Simmons to provide a lasting first memory for 41 Habitat for Humanity homeowners and their families in northern Indiana.
We are honoured to announce Lucy Siegle as the host for our 2018 Ethical Corporation Responsible Business Awards. Lucy is one of the UK’s most recognised environmental journalists.
In partnership with Comunidad y Ambiente Adonai, Scotiabank Mexico supported the development of 50 young people in the northern region of Oaxaca by helping them remodel their school and shelter providing them an enhanced place to learn and to live. More than 30 Scotiabank volunteers supported this initiative.
The challenge of diversifying the tech workforce is confronting companies across sectors as more jobs are requiring computational thinking and digital fluency. Simultaneously, the demographics of the United States are changing rapidly, and companies are challenged with ensuring that the talent pipeline reflects those dynamic shifts. Developing a robust and diverse technical workforce in the United States is becoming a national priority as a result of the emerging technologies and their impact on industries.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
