This week is National Inclusion Week, it is a chance to reflect on what inclusion really means, celebrate inclusion, and commit to building a more inclusive culture.
Fourteen-year-old Abby Blunt hardly knows what the world was like before smartphones — but technology is helping her with that. During a recent trip to the United States Holocaust Memorial Museum in Washington, D.C., Abby roamed the “Tower of Faces” section of the main exhibition, smartphone in hand, eyes glued to her screen.
The 2017 fall semester was about to start, but Lillian Copeland was still uncertain about how she was going to pay her college tuition. The rising sophomore and Washington, D.C., native had been accepted as a transfer student at Spelman College in Atlanta, but she needed more money.
The average gamer is 35 years old, meaning people from all walks of life are discovering the excitement of video games, no matter their age. It’s social, collaborative, and as professional video game leagues become more popular, we’re finding it’s a medium for people to work together and solve common problems. What if we could link this “player power” to solving actual problems? This is where the magic in the virtual world can become a reality in our own.
Our 2017 Sustainability Report, Operational Excellence. Sustainable Value., detailing our economic, environmental and social performance for the year has been published.
AEG and BET joined forces for their annual employee service day to mentor at-risk high school students at Inner City Education Foundation’s (ICEF) View Park Prep High School on June 21, 2018. The annual service day was in conjunction with the BET Experience at L.A. LIVE and BET Awards at L.A. LIVE’s Microsoft Theater.
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. P&G has called for an aspiration to achieve 100 percent accurate and positive portrayals of women in advertising and media, supported by equal representation of women and men in the creative supply chain including through the Free The Bid pledge.
It is no secret that the media industry is experiencing an unprecedented level of disruption. This has upended legacy business models, but has also created a wave of new opportunities. To successfully navigate this changing media landscape, the industry needs bold ideas and innovative strategies brought to life by broad and inclusive talent cultures.
“The images portrayed in advertising matter,” added Marc Pritchard, P&G’s chief brand officer. “They unconsciously embed bias. I think the days of general audience and general marketing are gone—and I think that’s a good thing. What people want is to see themselves.”
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