Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Diversity & Inclusion | Nielsen

Audience Data and Brand Integrity Are the Keys to Engaging the LGBTQ+ Community

Sep 12, 2023 9:30 AM ET

The abundance of negative consumer sentiment about a handful of recent brand initiatives to engage the LGBTQ+ community highlights the immense importance of audience data in marketing.

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Diversity & Inclusion | Nielsen

Nielsen Insights: Breaking the Bias Against Women's Sport

Apr 20, 2022 10:00 AM ET

With the ongoing fight for women’s rights globally, brands can amplify the effectiveness of their efforts by working with the top women influencers in the world of sports and gaming, two traditionally male-dominated areas.

Diversity & Inclusion | Nielsen

Black-Owned Media: Making the Case for Better Brand Partnerships

Mar 10, 2022 9:00 AM ET

The role of Black-owned media has continued to evolve in the nearly 200 years since Freedom’s Journal–the first Black owned and operated newspaper in the U.S.–went to print.

Diversity & Inclusion | Nielsen

Tuning Into Radio's Potential: The Power of Black-Owned Radio

Mar 1, 2022 10:00 AM ET

Black History Month is frequently the time when brands step up their efforts to connect with Black consumers.