We have all seen corporate community engagement undergo a transformation in the past 20 years. Through the 1990’s a company’s engagement strategy was largely driven by compliance, aligning to policies that ensure that business does the least harm to consumers and the environment. In the early 2000’s, companies started to develop more intentional investment in their communities with the goal of being a strong corporate citizen in what we now think of as traditional corporate social responsibility. Most recently, companies have stopped thinking about the community as an external and separate actor and are integrating pro-social initiatives into their operations to drive value to their business and society at once.
Wells Fargo announced today an integrated, company-wide corporate social responsibility (CSR) strategy to address global social, economic, and environmental challenges over the next five years.
Intermodal freight – consumer goods that move in containers and trailers by more than one mode of transportation – has been one of Norfolk Southern’s fastest-growing market segments.
The American Heart Association and Aramark are launching a new community engagement program in three key cities -- Philadelphia, Chicago and Houston -- as part of their Healthy for Life® 20 By 20 initiative to improve the diet and health of millions of Americans by 20 percent by the year 2020. The pilot program, taking place throughout the spring, will track and measure the impact of attitudes and behaviors of primarily single mothers or single heads of households responsible for food and meal decisions for their families.
