When these three women rescued their dogs, they had no idea how much their lives would change. Dogs can change how we see the world. They have the power to make us happy, and they teach us to be grateful. Meet Amanda, Vanessa, and Sahar, just three of the many to take part in this year’s Subaru #ShareTheLove campaign.
Through the 2017 Share the Love Event, from November 16, 2017, to January 2, 2018, Subaru will donate $250 for every new Subaru vehicle purchased or leased to the customer's choice of the four national charities, including Meals on Wheels America, with a minimum guarantee of $250,000. In addition to these partners, Subaru retailers have selected hundreds of hometown charities for their customers to support as well. By the end of this year, Subaru and its participating retailers will have donated over $115 million to help those in need.
Subaru of America marks the 10th year of its “Share the Love” program, which supports various charities, with a new flight of moving commercials from Carmichael Lynch. Reprising the casual yet intense style of last year’s ads, and once more featuring renditions of Jackie DeShannon’s “Put a Little Love in Your Heart,” the work presents real people explaining how the ASPCA, Make-A-Wish Foundation, Meals on Wheels and the National Park Foundation touched their lives.
With the world on the precipice of a water crisis, what do we need to do to better manage this precious natural resource? And what role can business play? To discuss this, I’m joined by Henk Ovink, the Netherland’s Special Envoy for International Water Affairs, Diane Holdorf, Chief Sustainability Officer and VP at Kellogg’s, and Tatiana Fedotova, The World Business Council’s Water Director.