On December 18, 2008, my family was on a long drive home from NYC from what would ultimately be my daughter Lauren’s last doctor appointment. Lauren had been fighting a brain tumor for more than 5 years. After this visit, she began to think about everything she wanted to do – become the first female president, get a perfect score on her SATs, and go to Harvard Law School. And so she began to develop an idea to grant children their final wishes.
Xylem’s site in Guelph, Ontario conducted a Walk for Water on April 10th as part of Xylem Watermark’s Make Your Mark 30 Day Challenge. Volunteers carried 4-liter jugs of water while walking a 5 km route to bring attention to the issues of water scarcity in many countries and to try to understand what millions of people around the world must do to obtain clean water for their families and homes. The walk ended at the Guelph Food Bank, where the volunteers donated their jugs of water.
Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the 4th Annual Cause Marketing Summit on April 12. The one-day event is designed for socially responsible businesspersons and nonprofit professionals aiming to develop compelling communications campaigns and increase employee engagement and retention.