General Mills: 2012 Global Responsibility Report

General Mills’ launched its 2012 Global Responsibility Report, marking the first time the company has adopted the Global Reporting Initiative (GRI) guidelines. GRI is a globally recognized, standardized framework for reporting on environmental, social and governance performance.

Highlights from General Mills’ efforts to nourish lives around the globe this past year include:

  • Reaching the halfway mark toward achieving three of the company’s 2015 global sustainability goals: water, solid waste and packaging. 
  • Leveraging Continuous Improvement and Holistic Margin Management to make General Mills’ plants more efficient and environmentally friendly. 
  • Achieving a new record for improving the health profile of General Mills’ products.
  • Delivering more whole grain than any other single ingredient in every Big G cereal. 
  • Expanding our commitment to fight hunger around the world.
  • Hitting $1 billion in philanthropic giving.

Videos from this campaign

Content from this campaign

Responsible Business & Employee Engagement

Perspective on CSR: Jeff Harmening of General Mills

Responsible Business & Employee Engagement

Perspective on CSR: John Machuzick of General Mills

Research, Reports & Publications

General Mills Releases 2012 Global Responsibility Report

More from General Mills

  1. General Mills: Environmental Responsibility
    By setting goals that push the company to do more, we demonstrate leadership in establishing aggressive goals within the food industry. For example...

  2. General Mills | Sustainability
    Our sustainability mission is to treat the world with care. Our focus areas include: Climate change, Water stewardship, Sustainable sourcing...

  3. General Mills Foundation & Philanthropy
    Our philanthropic work is an extension of the company's purpose and ties closely to our core business and food systems knowledge. We work in...

  4. You Grow, Girl!
    This series is comprised of contributed pieces from female farmers around the globe – from the northern reaches of Canada, to the heartland of the U.S...

  5. General Mills | Global Responsibility Report Archive
    At General Mills, we know that food plays a central role in people’s lives and has a profound impact on the environment and communities worldwide. We...

  6. Addressing Climate Change from Farm to Fork
    General Mills announced on August 31 a commitment to reduce absolute greenhouse gas emissions by 28 percent across its full value chain – from farm to...

  7. Protecting Pollinators
    We serve the world by making food people love. Food that depends on healthy pollinators. Since 2011, General Mills and our brands have invested $6...

  8. Responsible Sourcing
    We are committed to sustainably sourcing 100 percent of our 10 priority ingredients by 2020, representing more than 40 percent of our annual raw...

  9. General Mills: 2018 Global Responsibility Report
    For 150 years, General Mills has been making food people love and making the world around us better. In this, our 48th year of reporting back to our...

  10. 2017 Global Responsibility Report
    For 150 years, General Mills has been making food people love while investing to make the world around us better. We believe that being successful in...