When civil rights activist Bob Brown learned how many school children in Africa didn’t have access to school books, he set out to change the world – one book at a time.
Alliance Data associates contributed $1.35 million out of their own wallets, which the company then matched dollar for dollar, for the first time this year, for a total contribution of $2.6 million to United Way chapters across the country. According to statistics from United Way of Metropolitan Dallas, funds like these mean 18,240 abused children will be able to receive yearlong crisis intervention and counseling or 24,320 students will be to participate in interactive STEM programs to strengthen the bench of the next generation workforce.
HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
The drawn-out fight to prevent the Keystone XL pipeline recently ended in a triumph for environmental activists, when President Obama announced he would not approve the pipeline.
Channel 2 WSB-TV and The Trust for Public Land named Tom Branch as Atlanta’s 2015 Cox Conserves Hero. Branch’s nonprofit of choice, Park Pride, will receive $10,000 on his behalf. The three finalists were chosen by a judging panel and then competed in an online public vote to be named Atlanta’s Cox Conserves Hero.
