Workplace Giving: 6 Trends for Companies to Consider (Part 2)
The Landscape of Workplace Giving: What You Need to Know to Engage Your Employees
Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of people expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them. “Giving back” isn’t limited to consumer scenarios: employees also want to work for companies that care.
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One of the five best practices for corporations seeking to engage their employees in giving programs is allowing them a choice. Well-designed programs provide mechanisms for garnering input from employees, giving them choices as to how they might contribute, as well as help identify specific projects worthy of corporate investment. (Source: Massachusetts Business Roundtable, Corporate Social Responsibility and Employee Recruitment and Retention 2009)
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When asked the main reasons companies chose to expand their workplace giving program to offer more choice to their employees, 96.9% stated that it increases employee participation and 65.6% reported that it improves employee morale. (Source: LBG Associates, Workplace Giving Works, Make it Work for You, 2010)
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92% of companies studied believe an expanded workplace giving campaign is an added benefit for their employees. (Source: LBG Associates, Workplace Giving Works, Make it Work for You, 2010)
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92% of companies surveyed indicate that having a match program increases participation. (Source: LBG Associates, Workplace Giving Works, Make it Work for You, 2010)
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79% of employees think it’s important that their companies match their giving. (Source: 2008 Cone Cause Evolution Study)
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Matching programs increase total donations: The existence of a matching gift increases total donation response rates by more than 20%. (Source: Giving USA, 2007)
Trend # 6 – Perceived Barriers to Success
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For 38% of businesses who had considered introducing workplace giving but had not done so, the main reason cited was that it was “too complex to set up and administer” (Source: Australian Charities Fund, The Giving Business, 2009)
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56% of companies indicated the main obstacle to running a successful campaign is communicating effectively throughout the organization (Source: LBG Associates, Workplace Giving Works, Make it Work for You, 2010)
In today’s climate where companies have a growing need to deliver authentic social responsibility and community investment programs, and where individuals feel more strongly about supporting worthy causes with micro-donations, Benevity offers a powerful and incremental way for corporations to make a difference. Benevity’s goal is to help build user-driven giving opportunities into all types of existing online interactions to involve customers and employees in giving to causes they care about; building greater loyalty, differentiation and customer and employee stickiness. Companies can use Benevity to create choice-driven cause marketing, workplace giving and other charitable programs. Benevity wants to help companies and their customers, employees and partners turn “feel good” into real good, and change the landscape of philanthropy in the process. Find out more at www.benevity.org and by viewing our short video at www.benevity.org/goodness3.0.
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