Webinar 2/28/12: Cause, Celebrities and Commerce: How to Generate Blockbuster Results

Cause Marketing Masters Series Presents Fran Rizzi, City of Hope
Feb 6, 2012 11:59 PM ET
(3BL Media / theCSRfeed) - February 6, 2012 -   Join us to learn how to leverage your celebrity and brand partnerships to raise awareness and funds for a cause.   Cause, Celebrities and Commerce:  How to Generate Blockbuster Results February 28, 1:30pm-2:30pm ET  FREE for CMF Members or $99 Register for This Webinar Today  
It’s not just about walking a red carpet or recording a PSA anymore. Celebrities want to do good in a relevant and powerful way.  Likewise, brands want to grow their business while raising funds for their cause partners by expanding their programs beyond an on-pack promotion. By triangulating their value and support with a mission, celebrities, brands and causes can extend their reach while raising more funds.

In this webinar, you will learn the steps to take to maximize your celebrity efforts and:

  • Reach new consumers for the brand

  • Extend fan bases for the talent

  • Expand awareness and grow the donor base for the cause

  In addition, you’ll receive:
  • Unlimited access to the webinar recording

  • An opportunity to ask questions of the presenters (live sessions only)

  • A downloadable copy of the PowerPoint presentation

Register for This Webinar Today Case studies will include: Sharpie’s Ink it Pink Promotion and Live Nation’s Hope, Love and Rock & Roll merchandise promotion.
Speaker Profile
Fran Rizzi oversees celebrity partnerships at City of Hope, a global research, treatment and education center focusing on cancer, diabetes and HIV/AIDS. As Senior Director, Fran works with the institution’s celebrity partners to build meaningful programs that support City of Hope’s mission and raise awareness of the pioneering research being done there. Fran holds a BA in sociology from the University of California, Los Angeles and an MBA from Pepperdine University.   Register for This Webinar Today   For more information, contact info@causemarketingforum.com. Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, subscribe to Cause Update, join our LinkedIn Group and follow us on Twitter.   ***Registration is NOW OPEN for the ultimate cause marketing conference of the year – CMF12 | May 30-31, 2012 | Chicago, IL ***