Learn to Leverage Cable-powered Cause Marketing Programs That Connect with Consumers
(3BL Media / theCSRfeed) November 29, 2011 - Whether your subject focus is history, country music, love stories, food, zombies or sports or your desired audience is women, men, Gen Xers or seniors, cable television networks provide marketers with exciting targeting opportunities. When you've got a cause platform to communicate such narrowcasting can be even more impactful.
On December 7 at 2:30pm EST, the December Cause Marketing Masters Webinar will feature Danielle Carrig, Senior Vice President, Advocacy and Public Affairs, A&E Networks, Lucia Folk, Senior Director of Public Affairs, CMT (an MTV Network) and cause marketing expert Scott Pansky of Allison and Partners, as they offer a primer on cable industry dynamics and share best practices for creating cable-powered cause marketing programs that connect with consumers. Register now for this exciting webinar!
Signature cable network cause-related case studies will be analyzed to offer practical advice on how to engage consumers, integrate talent and programming, leverage cable network and system operator assets and much more.
This webinar will focus on four key tenets of maximizing cable partnerships:
CMF19193
On December 7 at 2:30pm EST, the December Cause Marketing Masters Webinar will feature Danielle Carrig, Senior Vice President, Advocacy and Public Affairs, A&E Networks, Lucia Folk, Senior Director of Public Affairs, CMT (an MTV Network) and cause marketing expert Scott Pansky of Allison and Partners, as they offer a primer on cable industry dynamics and share best practices for creating cable-powered cause marketing programs that connect with consumers. Register now for this exciting webinar!
Signature cable network cause-related case studies will be analyzed to offer practical advice on how to engage consumers, integrate talent and programming, leverage cable network and system operator assets and much more.
This webinar will focus on four key tenets of maximizing cable partnerships:
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Engaging consumers on and offline
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Properly integrating talent and or show assets
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Clearly understanding the assets and abilities of what a cable partner can provide
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Educating and sustaining relationships with a key demographic
In addition, you’ll receive:
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Unlimited access to the webinar recording
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An opportunity to ask questions of the presenters (live sessions only)
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A downloadable copy of the PowerPoint presentation
CMF19193
